The Legendary Roberto Santiago

Among the people who have fame and solid legacies in Brazil is Robert Santiago. He was born in Joao Pessoa where he also received most of his education. Robert Attended Pio X-Marist College and then enrolled in University Center of Joao Pessoa. Here, Robert studied a degree in business administration.

After completing his education, Roberto yearned to be an entrepreneur. This desire was not achieved immediately. He joined Café Santa Rosa, which was a décor manufacturing company. After a while, Roberto decided to establish his own company. It was one step closer to his entrepreneurship goal. The new company was for making cartons and selling them. This company grew after Roberto put efforts towards it.

It is through his cartonnage company that Roberto managed to invest in real estate. He purchased land in Joao Pessoa and built a large shopping mall called Manaira. This happened in 1987, but the mall was launched in 1989. Roberto decided to launch it two years after its development. He wanted to give the mall ample time to establish growth. The popular Manaira Mall has a theatre, gaming section, shopping center, financial institutions, gym, food court and rooftop concert hall.

The rooftop concert room is called Domus Hall. It is enough to host conferences, concerts, graduations, exhibits, and fairs. Due to the intense activities that could be going on, the hall is soundproof and air-conditioned. The sound system is available, and it is the best. This hall has proved suitable even to international events being held in Brazil.

Apart from Manaira, Roberto also has another mall called Mangeira. It was put up in 2013 and has been fruitful ever since. Manaira and Mangeira shopping malls greatly contribute to the economy and society of Joao Pessoa. The malls have created jobs, they attract international events, and they provide social places for people to interact and get entertainment. By enhancing the economy, other businesses have emerged as a result.

In 2015, Brazil had an economic crisis. Roberto’s investments were not affected by the crisis. It was an interesting turn out considering other sectors were succumbing to the crisis. Since then, these investments have attracted investors. For Roberto, this is not the end. He will continue investing and developing other forms of growth in the economy.

Business people learnt that investments should be resistant to economic crisis. When Santiago’s businesses did not fail, people thought he is a genius. All he did was to choose a sector and type of investment that is perennial. Despite the economic climate, it will not affect the business. Roberto’s story also shows the essence of determination. He may not have started strong as he wished but eventually, he achieved what he had always desired. It only happened because he did not cease seeking it.

 

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