The Executives At Bradesco

Bradesco’s CEO, Lazaro de Mello Brandao, resigns from his post as chief executive officer. The 91-year old bank chairman stated that there is a need to have new members on the bank’s board committee in order to have continuity. He started his career with the bank as a clerk and worked his way up from there. To date he is one of the longest serving bank chairmen ever known. Luiz Carlos Trabuco Cappi will take over his position until March 2018 when a new CEO will be elected during an assembly of the shareholders.

During his long term as chairman at the Bradesco bank, Brandao established a management culture where rank and file employees within the organization are promoted instead of hiring new personnel outside. This cultural management style not only strengthens the entire infrastructure of the whole organization but also helps personnel from the lower ranks look forward to something in their career with the bank. And it would be in this type of procedure as to how the replacement of Brandao will be chosen. Vice President Mauricio Minas who heads the marketing and technology unit at Bradesco is the top contender for the vacant position.

Luiz Carlos Trabuco Cappi Bradesco’s current president was born in 1951 in Marilia. He studied in the University of Sao Paulo and earned a Bachelor Degree in Science. He is a result oriented individuals whose unique style of leadership shone when he started a platform that brought bank executives from all levels together. This encouraged team work and made supervision more efficient. Aside from this, he gave executives the freedom to manage their respective branches without a lot of interference from the head office, thus making them more responsible and hardworking for the overall success of Bradesco.

Read more: Trabuco to Take Over the Presidency of Bradesco’s Board

Luiz Carlos Trabuco Cappi was the president of Bradesco in 2009 when it momentarily lost its financial foothold status because its rival bank, Unibanco merged with Banco Itau. In a bold maneuver in 2015 – with Luiz Carlos Trabuco Cappi in the lead, Bradesco acquired HSBC Brasil – a very expensive and large acquisition but a wise move nevertheless, since it tripled the bank’s share in the market and made the institution one of the leading financial organization in the industry.

Bradesco is one of the leading banks in Brazil that offers a variety of banking and financial services that includes internet banking, pension plans, credit card services, commercial and personal loans. Its office headquarters is currently located In Osasco, Brazil. They have a branch in New York City, 2 branches in the Grand Cayman, and have financial affiliates and subsidiaries in London, Hong Kong, Buenos Aires, Mexico and Luxembourg.

The bank has been continuously expanding ever since. Recently it has pioneered the biometric reading system on the ATM – a system that enables the identification of customers through their respective vascular palm prints. This is a complimentary identification system that serves as the password. It likewise entered into a partnership with YDreams Agency design who installed R2DT bots that smiles and greets customers then invites them in to explore the premises.

In its quest for continuous growth and development, Bradesco lately acquired the Banco do Estado do Maranhao, Banco Mercantil de Sao Paulo, the Brazilian ventures of Banco Bilbao Vizcaya Argentaria (BBVA), American Express, J.P. Morgan Fleming Asset and HSBC Brazil.

For 2018, Bradesco expects a loan increase of about 5% even when the Central Bank made cuts on interest rates and the economy has suffered a downturn during the past couple of years. The bank’s efforts are focused on improving their credit quality and fee income increase to offset the decrease of demand for loans/credit.

Search more about Luiz Carlos Trabuco Cappi: https://www.istoedinheiro.com.br/o-bradesco-de-brandao-trabuco/

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