Tag Archives: Dating App

Whitney Wolfe Herd Founder and CEO of Bumble, a Feminist Dating App

Dating applications have made it easier for men and women to find each other, even with their busy professional lives. Dating apps have become a reality and a huge business. There are tons of dating apps out there that are trying to woo in more members with their unique features and claims that it works. However, whether any of it works or not depends on person to person, and how much time one devotes to it, one thing is for sure that the way the dating apps are designed plays a significant role in the outcome of the dating venture overall. One of the complaints that most women have is that only the best dating apps have become more of a hunting ground for men, and women are nothing more than prey to the male counterparts.

It is this conception that Bumble dating app meant to change when it was launched in 2014. It is a dating app that is founded by Whitney Wolfe Herd. She has considerable experience in the dating app world and is also the co-founder of another popular dating app named Tinder. Over the years, Whitney Wolfe Herd had gained significant insight and experience of how the dating game works, which is what she applied while designing Bumble. From her personal experiences, Whitney Wolfe Herd knew the problem that women were facing when swiping right or left on the dating applications. It was not subtle, and women were made to feel like an object. There was a kind of disparity between the status given to men and women, and while it may seem like it has always worked like that, it is not something that many women who are successful and have made professional advances higher than men in their career would accept.

Bumble dating app boasts of a much better choice of members due to its registration process, photo verification process, and the fact that women are the one who has to make the first move. Whitney Wolfe Herd believes that allowing women to make the first move in a dating app is empowering for women. It would ensure that women are in control of the dating app and the men are on the receiving end. It gives a form to women chivalry, but with elegance and without rubbing the sensibilities of both men and women the wrong way. Whitney Wolfe Herd’s passion and determination have made Bumble dating app worth more than a billion dollars today.