Lori Senecal Contributions to Marketing Brands

According to Lori Senecal, a good marketing campaign should achieve three results. The first one is that the message should reach the intended audience; the second is that the message should be understood and thirdly is to ensure that the audience is inspired to act. Modern methods of advertising can achieve such results through the use of a proper mix of social media marketing and visual images.

Lori says that to advertise on Facebook effectively requires creating attractive content. Since most people use mobile devices, she says that it is important to create a good visual appeal. Lori adds that there are different ways of making advertisements appear visually appealing. Senecal says that using a great combination of colors makes an ad eye-catching. Photos and video thumbnails should also have a distinct focal point. For more details visit Adweek.

Senecal also says that it is important to create an experience. Viewers should relate to the content whether they are watching video or reading words. Illustrations can also enable viewers to compare their life situations with information displayed. Lori also says that it is important to use real people when marketing products. Using people from different backgrounds proves that products and services offered by a given company are highly valuable and helpful. Check out Crunchbase to know more.

Lori Senecal is a prominent business leader. Lori has shown incredible leadership in the digital and creative marketing industries. She is the current CEO of Crispin Porter and Bogusky. As the CEO of the company Lori is in charge of the worldwide expansion of the firm. She also manages and coordinates the company’s nine international offices.

Before Lori joined CP+B, she was the CEO and Chairperson of KBS. Under Senecal’s leadership, the company grew from small scale to become a global enterprise. The company was also recognized as one of the best employers in New York. While working at KBS, Lori was referred to as one of the ‘Women to Watch’ due to her amazing leadership qualities and innovations. It is also worth noting that before she joined KBS, Lori was the president of Mc Cann Erickson’s office located in New York. Additionally, Lori Senecal was the Global Chief Innovation Officer for the company.

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