How Lori Senecal Has Achieved Success Everywhere She’s Worked

Lori Senecal is an executive in the world of advertising who was born and raised in Canada. She is a graduate of McGill University, located in Montreal, and has a degree in sales and marketing. Her time in advertising has been very much a success with every company she has worked for being in a better position once she had moved on to her next challenge. Lori has developed the skill to bring out the best in each employee which has made her a very popular executive in the industry.

Early in her career, Lori Senecal developed TAG Ideation. She launched Tag Ideation at the company she was working for at the time, McCann Erickson. This was designed to be a unit within the company that solely focused on young adults and their interests. Under her leadership TAG Ideation was very successful at developing marketing campaigns targeting young people in ways that appealed to them.

Over the course of her career, Lori Senecal has worked with some of the biggest brands in existence. Among the extensive list of top companies she has designed ad campaigns for are Staples, Xbox, Applebee’s, Nabisco, Nestle, and Molson. For a period she was even the Global Account Director for Coca Cola.

Because of her excellent leadership of TAG Ideation, Lori Senecal was rewarded my McCann Erickson Worldwide when she was elevated to the position of Co-Managing Director of TAG – New York. Later on in her career she was named as the company’s Accountant Management Director and then Executive Vice President. It was in 2009 that she left in order to work for another advertising agency, Kirshenbaum Bond and Partners, where she was their top executive being named both Chief Executive Officer and President.

It was in March of 2015 that Lori Senecal landed at Crispin Porter and Bogusky as their new Worldwide Chief Executive Officer. She had led this company’s international efforts and overseeing their global growth. She is responsible for managing all 10 of their international offices and has had a very positive impact on the company’s innovation and ability to land new clients. You can follow her on Twitter

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