Category Archives: Youtuber

Discover The Pillar Of Roc Nation, Desiree Perez

Desiree Perez is a multi-sector music executive. She is the foundation on which Roc Nation thrives. As the COO of Roc Nation, she has her work cut out for her. She has to ensure her teams find great talent.

That’s just the beginning. She has to make sure the talent makes great music, negotiate contracts, and protect the rights of her artists among other roles, and learn more about Desiree Perez.

As a music executive, you have to be ready to play many roles including trendsetter and influencer. Strangely, for a person whose job is to make others shine in the limelight, she is particularly private, and his Facebook.

As a business leader, she is billed to be one of the toughest negotiators in the industry. She is smart, well-informed, street-savvy and unapologetic. Desiree Perez is good with numbers and has been part of key deals at the stable, and

This includes contracts for celebrity artists such as Rihanna and Beyoncé among others. For example, she is credited with putting together the deal that saw Sprint inject $200 million into Tidal.

She has a long history of working with the legendary Sean Carter, popularly known as Jay-Z. She is a key part of the Roc Nation management team. For over two decades, she has been at his side in one professional position or another.

Besides Roc Nation, she is also deeply involved in the running of the streaming service Tidal, also co-owned by Sean Carter. The subscription service is termed as heaven-sent for audiophiles looking for lossless quality music, and more information click here.