Category Archives: Organic Products

The success story of EOS

Buying lip balm has always been an issue of scanning through the aisles of a supermarket or a drug store over the past century. The sticks felt complete and clinical with an active ingredient list on the packaging. Seven years ago, something dramatic happened, pastel-colored orbs of lip balm known as EOS (Evolution of Smooth) began to take over all the shelves.

Beauty editors and stylists at Cosmo and Allure could not get enough due to the wide variety available like honeydew and grapefruit. Celebrities like Christina Aguilera, Kim Kardashian and Miley Cyrus noticed the new product and were spotted several times whipping balls of EOS lip balm out of their cosmetics bags.

EOS products are usually splashed all over fashion and beauty magazines but the company’s founders have not spoken about their strategy until now. In an exclusive interview, the owners said that they have created a two hundred and fifty million dollars company that has become the second best-selling lip balm in the country. They have singlehandedly led to the growth in the oral care category. They currently sell over one million units a week and these numbers keep increasing day in day out. Lip care market is projected to increase rapidly due to increasing demand for organic and natural products.

The initial stage of the company was as challenging as any other venture. How would a small organization compete with heavyweights like Chapstick and Burt’s Bees. Mehra and Teller had a rough time trying to get their goods into the stores. Being familiar with the process, Mehra hired an experienced sales representative who helped to a small extent. Wallmart decided to take their products but stiff competition still proved to be a challenge. They decided to start their own manufacturing plant so that they can adequately cater for their customer demands. Eos lip balms are also sold online on eBay and Ulta. For more information, visit the website: