Category Archives: home improvement

Goettl Air Conditioning Sees Complete Turnaround

Goettl Air Conditioning, the air conditioning company formerly known as Goettl Good Guys Air Conditioning Repairmen has seen a complete turnaround and not just in appearance. Much of the credit in transforming the company can be attributed to a Mr. Ken Goodrich. He has helped rebuild, develop and sell over 20 HVAC companies in the course of his lifetime. Goettl Good Guys Air Conditioning Repairman is his latest turnaround venture in the HVAC sector, but it was a unique one that is apart from his previous ventures.

The problems suffered by Goettl Air conditioning were not business problems that just needed a turnaround in pricing, structuring or some clever marketing. The company suffered from a massive reputation setback, with a Better Business Bureau rating of F. The core of the company was also rotten and needed some serious overhaul.

Ken Goodrich set to work immediately upon restructuring the company by letting go of the president and upper management team that were driving the company into oblivion. He also fired what he coined as some of their cronies that were incompetent who held a place at the company. He brought in an entirely new management team that was competent in running a large operation.

To restore Goettl’s reputation of proving quality service, Ken Goodrich instituted stringent quality control checks and measures for all projects completed by the firm’s technicians. He also told the HVAC technicians to go back and check 300 projects that were recently finished and inspect them thoroughly for quality control measures. Mr. Goodrich also now personally signs off on all major projects done by the company’s staff.

The new quality control measures which stem from the bottom all the way to the top of the company have helped regain the trust of the community. Changing the name of the company also helped it develop a new Better Business Bureau rating, which is now proudly an A.

Phoenix, Arizona based Goettl Air Conditioning is a heating, ventilation air conditioning and refrigeration company that was established in 1939 by two brothers. Goettl is now found in two states, in its home state of Arizona and has recently entered the Las Vegas, Nevada market under the leadership of Ken Goodrich. Besides standard furnace and air conditioning repair, the company also offers energy efficiency installations to reduce energy costs and indoor air quality devices such as UV filters than destroy almost 100% of harmful germs in the air.