Category Archives: Businessman

The Legendary Roberto Santiago

Among the people who have fame and solid legacies in Brazil is Robert Santiago. He was born in Joao Pessoa where he also received most of his education. Robert Attended Pio X-Marist College and then enrolled in University Center of Joao Pessoa. Here, Robert studied a degree in business administration.

After completing his education, Roberto yearned to be an entrepreneur. This desire was not achieved immediately. He joined Café Santa Rosa, which was a décor manufacturing company. After a while, Roberto decided to establish his own company. It was one step closer to his entrepreneurship goal. The new company was for making cartons and selling them. This company grew after Roberto put efforts towards it.

It is through his cartonnage company that Roberto managed to invest in real estate. He purchased land in Joao Pessoa and built a large shopping mall called Manaira. This happened in 1987, but the mall was launched in 1989. Roberto decided to launch it two years after its development. He wanted to give the mall ample time to establish growth. The popular Manaira Mall has a theatre, gaming section, shopping center, financial institutions, gym, food court and rooftop concert hall.

The rooftop concert room is called Domus Hall. It is enough to host conferences, concerts, graduations, exhibits, and fairs. Due to the intense activities that could be going on, the hall is soundproof and air-conditioned. The sound system is available, and it is the best. This hall has proved suitable even to international events being held in Brazil.

Apart from Manaira, Roberto also has another mall called Mangeira. It was put up in 2013 and has been fruitful ever since. Manaira and Mangeira shopping malls greatly contribute to the economy and society of Joao Pessoa. The malls have created jobs, they attract international events, and they provide social places for people to interact and get entertainment. By enhancing the economy, other businesses have emerged as a result.

In 2015, Brazil had an economic crisis. Roberto’s investments were not affected by the crisis. It was an interesting turn out considering other sectors were succumbing to the crisis. Since then, these investments have attracted investors. For Roberto, this is not the end. He will continue investing and developing other forms of growth in the economy.

Business people learnt that investments should be resistant to economic crisis. When Santiago’s businesses did not fail, people thought he is a genius. All he did was to choose a sector and type of investment that is perennial. Despite the economic climate, it will not affect the business. Roberto’s story also shows the essence of determination. He may not have started strong as he wished but eventually, he achieved what he had always desired. It only happened because he did not cease seeking it.

 

Philanthropist Adam Milstein Actively Works to Strengthen Jewish Community

Adam Milstein is an Israeli-American real estate investor and philanthropist. Milstein served with IDF in the war of Yom Kippur. He began his real estate career in 1983. After three years of success as a commercial real estate broker, Milstein became an investor himself. Since the start of his career, Milstein is a managing partner at a private commercial real estate firm for private investors. The firm is called Hager Pacific Properties. On the board of a number of different organizations including; StandWithUs, Jewish Funders Network, AISH Los Angeles, and the Los Angeles Board of Birthright Israel. Milstein is also the National chairman of the Israeli-American Council. Milstein was named one of the 200 Most Influential Philanthropists and Social Entrepreneurs of 2017.

Milstein began getting involved with philanthropy as a healthy addition to his career. His philanthropic work focuses around enhancing the state of Israel and empowering Jewish people. Milstein founded an organization with his wife to strengthen the Israeli state, the Adam and Gila Milstein Family Foundation. The organization works to promote the affinity of the state of Israel to current and future generations of Jews. For Milstein, the family is important. When asked what was the best thing he recently spent $100 on, he mentioned taking his family to dinner.

Regarding goal setting, he finds it limiting to set goals and instead aims to achieve his best. He attributes a great deal of his success to being persistent, following up, and staying consistent. He takes pride in how much he pushes to make his dreams a reality. Milstein strongly feels that trying to become an immediate overnight success can be the downfall of many entrepreneurs, particularly himself. He once attempted this when he bought a large lot of art as inventory to sell to Israeli museums. It ended up taking him a lot longer to sell the art pieces than he expected.

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Norman Pattiz Assists Businesses with Product Marketing

The award-winning journalist, Norman Pattiz is the man behind the foundation and establishment of the famous media companies such as Westwood One which is taking a significant course in the United States of America. This industry was architectured with the mission of upgrading radio stations that air various talk shows and also help in promoting celebrities by playing their music. Norman has grown to be very influential in the media business following the launching of his popular PodcastOne. Apart from media business, he has also managed to serve at various organizations such as Los Alamos National Security Laboratories where he is the current Chairman. He also sits on the board of California University.

 

Norman also launched the Courtside Entertainment Group that has brought so many technological advancements in the media industry. Other broadcasting facilities like the National Radio Hall of Fame also owe their successes and achievements to him. He has helped in enhancing the operations of this industry to the point of being recognized by the Library of American Broadcasting for an award.

 

The invention of PodcastOne has been one of his greatest triumphs. PodcastOne is a radio network that assists businesses nationwide with the marketing of their products to their most targeted consumers. Norman as the chief executive officer of this podcast network has invented ways of ensuring that their clients are provided with quality services. To achieve this, he has put ways of ensuring effective organization of programs that are aired to their listener by calculating the quality time for each program. The promotions that PodcasOne have been hosting for some time now have been the major program these days with a maximum of three hundred hours of weekly advertisements. Companies have consulted with Norman to promote brands for their products. He has ensured that his industry performs quality awareness before the advertisements.

 

PodcastOne has grown to impress listeners with excellent information about the variety of brands that the products come with hence giving them urge to purchase these products. This information was confirmed by marketing researchers who conducted a survey with hosts of the radio shows. The research proved that PodcastOne has had a great influence on the customers of these nationally consumed brands. The lead researchers, Edison Research Strategy made it public that PodcastOne has been a great force behind these promotions where it has constantly been advertising positively to the targeted markets.

 

The businesses in the United States can now operate efficiently now that their products have gained broader markets. Learn more: https://www.crunchbase.com/person/norman-pattiz#/entity