Category Archives: Business Minds

An Advertising Guru In Brazil

José Borghi, founder of a renowned Mullen Lowe agency. Due to his expertise, in-depth analysis skills and a keen eye on the client’s request, he considered as the most influential advertisers in whole Brazil. The presence of Borghi among the most creative advertising personality in whole Brazil was because of many reasons, including the competence of launching diverse campaigns.

He is also the inventor of repercussion campaigns such as Mammals of Parmalat. In MoP, kids wear outfits of stuffed animals and sang memorable jingles. In his early hood, in was not sure which career to shoot. While still in high school, he went to the Castro Neves Theater to see the performance of his sister. From there, Borghi already knew what career should he aim for, but he wouldn’t predict that in he will win Cannes Lion award one day.

José Henrique Borghi, born at Presidente Prudente earned his professional education from PUC-Campinas in Propaganda and Advertising. His first professional was in the year 1989 at an advertisement agency Standart Ogilvy and by working in many companies, he becomes Entrepreneur by inaugurating his firm Mullen Lowe. This agency has gained and grown even more evidence in the local and global market. By having a merger between the Mullen group and Lowe & Partners, the agency has become Mullen Lowe. An advertiser who is also a Marathon runner trusted in his ability, and he turned out to be the reliable and one of the trusted names in the advertising industry.

The awards that he earned in his extensive career as one of the most renowned and trusted advertising tycoons are not limited to very few. He honored with seven London Festival statuettes awards; fourteen for Cannes Festival lions, ten awards from The One Show, 10 for The New York Festival and his agency also accredited as the Brazilian Advertising Festival.

http://inspirad.com.br/tag/jose-henrique-borghi/

What’s Happened Since Bruce Levenson Sold The Hawks?

Bruce Levenson formerly owned the majority of the shares in the NBA’s Atlanta Hawks after buying them in 2004 along with Atlanta Spirit, LLC. In 2015 Levenson sold the team (http://www.forbes.com/sites/mikeozanian/2015/04/23/bankers-for-levenson-oversold-atlanta-hawks-by-27/) to Tony Ressler and company for a price higher than what most banks thought would be the selling line. Since selling the team, Levenson and the other former owners of the Hawks have become involved in a lawsuit against their former insurance provider, AIG. They had decided to terminate the contract of the team’s former general manager and he had tried to file a claim to cover losses involved in that. But AIG is not acknowledging the validity of the claim, and the dispute has been taken to court where Levenson and the owners want damage relief, including attorney fee costs.

Levenson built a large media company in the years before purchasing the Hawks. He grew up in Washington D.C. and attended Washington University where he got a degree in journalism. He contributed to the Washington Star newspaper for several years, and then he and Ed Peskowitz decided to build their own news publishing company. It began with an oil industry publication and then evolved into a massive technology news source, and today it’s a full service company that also founded TechTarget and GasBuddy. Levenson also is on the boards of BIA Digital Partners, a private equity investment firm.

Levenson has been involved with several non-profit groups including Hoop Dreams, an inner city basketball tournament whose proceeds benefit underprivileged students, and the Holocaust Memorial Museum’s “Bringing the Lessons Home” program. The museum has been a special interest to Levenson because a long Time ago, his mother-in-law is a survivor of the event, and not long ago the Atlanta Hawks entire team got to hear her story while visiting the museum. Levenson is also the founder of the Center for Philanthropy and Non-Profit Leadership at the University of Maryland.

Information on this article sourced from Bruce Levenson’s Wikipedia page.

Atlanta Hawks Reportedly File Claim Against AIG

A few years ago, one of the most high-profile stories in professional sports occurred when a front office member of the Atlanta Hawks made insensitive comments and was ultimately removed from his position by the team. Prior to him leaving the team, the Hawks had to buy the employee out of an expensive 5 year, $18 million contract.

The owner of the Hawks, Bruce Levenson, ended up selling the team to Tony Ressler according to Forbes.com, just a few days after the firing took place, but a civil case involving the situation is still ongoing. Earlier this month, the former LLC that owned the Atlanta Hawks filed a civil lawsuit agains the insurance giant AIG. The lawsuit was for breach of contract that claimed that AIG has not provided insurance coverage that was promised in the insurance policy.

The insurance policy reportedly provided the Hawks with a variety of levels of coverage, including wrongful termination coverage. The team is now claiming that the firing of the employee and ultimate payout should be covered by the insurance policy. The amount of the insurance claim has not been made public and AIG has not acknowledged the claim in any way or even confirmed that the suit is active.

Bruce Levenson owned the Atlanta Hawks from 2004 until 2014. He previously purchased the team from Ted Turner, one of the most successful businessmen in the world. Prior to buying the Hawks, Levenson built his personal wealth through the founding and development of the United Communications Group, which he co-founded in 1977 and grew to be one of the largest communications companies in the world. He is also the advisor and board member for a variety of small businesses, investment firms, and charitable causes.

Read More; http://time.com/3296175/bruce-levenson-atlanta-hawks-racist-email-kareem-abdul-jabbar/

Burch Creative Capitol: Where Dreams Come Alive

It’s quite rare in this day and age to meet a businessman and think “wow, what a humble, loving individual”. Greed and the unquenchable lust for power has taken over our society, staining the quality and efficiency and the production these companies provide. “Burch Creative Capital” is founded and ran on its own set of standards, and its own way of life. Love and humility, creativity and helping people get to where they need to be; those are the priorities Chris Burch promotes throughout his company.

 

Chris Burch has a selfless vision for not only his company, but the way he lives his life; to “create a road or path of success for others”. At the young and innocent age of thirteen, Burch’s father put him to work in construction. Burch was thankful for his father allowing him the opportunity to develop an outstanding work ethic at such a young age, as well as an excellent understanding of money, how it works, and most importantly how to make it. By the time Burch got to college, he had the spirit of an entrepreneur and was constantly putting this to practice. He would go door to door on campus selling sweatshirts, he would sell hot dogs at football games, any business opportunity Burch could come up with in his head he put to practice and saw what could come of it.

 

In addition to growing up with a very efficient understanding of money, Burch had also dealt with a learning disability. Rather than focusing on what his disability stopped him from doing, however, Burch directed his focus and energy on how he could use it to his advantage. Ultimately, he states that his learning disability had humbled him, and given him his ability to create.. which is something we can all be thankful for!

 

“Burch Creative Capital” is very particular with exactly where they direct their energy and their focus. Surprisingly, their focus is not on the initial investments or how excellent the investments had proven to be, but it was directed towards helping; how they could help, when they could help, who they could help, etc. This was critical to the company. At “Burch Creative Capital”, they are constantly paying attention to whether or not they are meeting their standards, which are to be reasonable in price,chic in design, and offer great value. This is a company that genuinely wants people to smile; they want to find a place where time stops.

 

Burch believes creativity comes out of our childhood. He states that every creation he has thought up had originated from a dream. At “Burch Creative Capital”, they don’t embrace change; they demand it.