Category Archives: Advertising

How Lori Senecal Has Achieved Success Everywhere She’s Worked

Lori Senecal is an executive in the world of advertising who was born and raised in Canada. She is a graduate of McGill University, located in Montreal, and has a degree in sales and marketing. Her time in advertising has been very much a success with every company she has worked for being in a better position once she had moved on to her next challenge. Lori has developed the skill to bring out the best in each employee which has made her a very popular executive in the industry.

Early in her career, Lori Senecal developed TAG Ideation. She launched Tag Ideation at the company she was working for at the time, McCann Erickson. This was designed to be a unit within the company that solely focused on young adults and their interests. Under her leadership TAG Ideation was very successful at developing marketing campaigns targeting young people in ways that appealed to them.

Over the course of her career, Lori Senecal has worked with some of the biggest brands in existence. Among the extensive list of top companies she has designed ad campaigns for are Staples, Xbox, Applebee’s, Nabisco, Nestle, and Molson. For a period she was even the Global Account Director for Coca Cola.

Because of her excellent leadership of TAG Ideation, Lori Senecal was rewarded my McCann Erickson Worldwide when she was elevated to the position of Co-Managing Director of TAG – New York. Later on in her career she was named as the company’s Accountant Management Director and then Executive Vice President. It was in 2009 that she left in order to work for another advertising agency, Kirshenbaum Bond and Partners, where she was their top executive being named both Chief Executive Officer and President.

It was in March of 2015 that Lori Senecal landed at Crispin Porter and Bogusky as their new Worldwide Chief Executive Officer. She had led this company’s international efforts and overseeing their global growth. She is responsible for managing all 10 of their international offices and has had a very positive impact on the company’s innovation and ability to land new clients. You can follow her on Twitter

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Meet Lori Senecal: The Lady behind CP+B’s Success

Lori Senecal is the current global Chief Executive Officer of CP+B. She is responsible for the recent growth and expansion of this global brand. There are over 10 CP+B branches globally, all under the headship of Lori. She joined the organization in 2015 and ever since, her entrepreneurial and leadership skills have fuelled the agency on the global map.

Education Information

Lori attended McGill University for her Bachelor of Commerce Degree. Here she took marketing and Finance option.

Career Path

Before CP+B, Lori joined KBS in 2009 as the chairperson and CEO. Here, she contributed greatly towards the agency’s growth. She managed to increase the staff units from 250 to 900. Her contributions were recognized by Crain Group. According to them, KBS was acknowledged as the best place to work in New York. For more details visit Adweek.

In 2013, while still at KBS, Lori was honored with a leadership and innovation award at the Game Changer AWNY Awards. She was identified as the innovative woman to watch. Besides KBS, Lori also worked at Flagship as president. Her contributions were also appreciated and celebrated in the organization.

Lori’s Contribution at CP+B

Senecal took the CEO Job at CP+B in 2015 and she has been an outstanding market leader. According to the chairman and co-founder of the brand, Chuck Porter, Lori is the reason behind the brand’s American success and global acceptance. Visit Salary for more info.

Though planning to step down at the end of 2017, Lori’s influence in the company is of massive appreciation from the American community. She continues to inspire American women and young entrepreneurs who look up to her for inspiration and motivation. Check out Crunchbase to know more.

The agency continues to promote world class performance and results to its clients under her headship. She ensures that bold technological and manufacturing designs are employed by the company as it helps at dominating the global market.


Lori Senecal is an established market driven global leader. Her leadership qualities extend beyond CP+B and KBS. Lori Senecal is an inspiring American beauty that continues to challenge and motivate American corporate heads. The bar is set high for CP+B, all because of Lori. Her enormous leadership skills and wit are the reasons behind CP+B’s popularity.

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Lori Senecal Contributions to Marketing Brands

According to Lori Senecal, a good marketing campaign should achieve three results. The first one is that the message should reach the intended audience; the second is that the message should be understood and thirdly is to ensure that the audience is inspired to act. Modern methods of advertising can achieve such results through the use of a proper mix of social media marketing and visual images.

Lori says that to advertise on Facebook effectively requires creating attractive content. Since most people use mobile devices, she says that it is important to create a good visual appeal. Lori adds that there are different ways of making advertisements appear visually appealing. Senecal says that using a great combination of colors makes an ad eye-catching. Photos and video thumbnails should also have a distinct focal point. For more details visit Adweek.

Senecal also says that it is important to create an experience. Viewers should relate to the content whether they are watching video or reading words. Illustrations can also enable viewers to compare their life situations with information displayed. Lori also says that it is important to use real people when marketing products. Using people from different backgrounds proves that products and services offered by a given company are highly valuable and helpful. Check out Crunchbase to know more.

Lori Senecal is a prominent business leader. Lori has shown incredible leadership in the digital and creative marketing industries. She is the current CEO of Crispin Porter and Bogusky. As the CEO of the company Lori is in charge of the worldwide expansion of the firm. She also manages and coordinates the company’s nine international offices.

Before Lori joined CP+B, she was the CEO and Chairperson of KBS. Under Senecal’s leadership, the company grew from small scale to become a global enterprise. The company was also recognized as one of the best employers in New York. While working at KBS, Lori was referred to as one of the ‘Women to Watch’ due to her amazing leadership qualities and innovations. It is also worth noting that before she joined KBS, Lori was the president of Mc Cann Erickson’s office located in New York. Additionally, Lori Senecal was the Global Chief Innovation Officer for the company.

Alexandre Gama: Advertising And Promotional Services For Businesses

Alexandre Gama has achieved great success in the marketing and advertising arenas and can help you do the same. He has expertise in all aspects of business promotions and advertising and is well equipped to render top notch services to clients. Alexandre Gama renders services to clients from all walks of life, including organizations, multinational companies and entrepreneurs. Based in Brazil, Alexandre Gama is well known for working hard for all his clients and getting excellent results. He has a team of talented advertising professionals, including copywriters, planners, researchers, and advertising campaign management specialists.

Click here to read more about Alexandre Gama.