What do you think of when it comes to lip balms? Chapstick and Blistex are a couple of brands that come to mind. They have been around for decades and have been the trusted brand for many. The lip balm market has been overlooked and that has made that area stale. But EOS lip balm has taken a new approach, creating a whole new everything that has captured the consumer’s eyes.
For years lip balms consisted of the same boring cylinder tube that offered very little to the consumer. Yes, it moisturized the lips, and offered two flavors, cherry and mint, if you wanted to spice it up. But all that seemed clinical, no fun at all. EOS lip balm changed that offering exciting new flavor that taste just as great as it smells. The outlook on lip balms have changed, going from tube like blandness to a spherical shape with scents and tastes that gives you that spice that you lack.
EOS didn’t burst out on the scene like a hurricane. They eased their way in concentrating all efforts on development of the products and getting them out there. With them being a small startup company, their resources had to go to the importance of distribution and production first and foremost. They made their way through the shelves of Target and Walmart as well as online on Amazon. With this tactic, they slipped right in, taking the number 2 spot just behind Burt’s Bees lip balm. That knocked Chapstick, Blistex, and other known brands down as this new lip balm company quickly gained ground.
Right now, their company is worth about $250 million. Kline Research estimates that they will reach over $2 billion by the year 2020. And that leaves the puzzling question as to how did they gain so much popularity so quickly. They were smart, letting the product sell itself once they gained entry into the retail world. For more info, visit EvolutionofSmooth.ca.